If you are looking to create a phenomenal online fashion brand, this article is for you. Managing such an enterprise means that you must keep evolving. Innovation should be your watchword. Apart from that, you have to be a great manager. This article contains 10 tips to help you become one.

  • Be Unique

As a startup trying to beat the competition, you have to learn to stand out and make potential customers notice your uniqueness. Offer them a special shopping experience by doing something others are not doing.

  • Be Tech Savvy

You have to research how new technology can be beneficial to your business. Hire innovative web designers and developers to work on your site regularly. They should optimize the platform for mobile devices and search engines.

  • Write a Custom Business Plan

Your business plan is your blueprint to achieving success. You should refer to it as time goes by. Write a custom plan or improve on your current one. Seek the services of experts like Pro Business Plans to make a specialized draft that suits your business model.

  • Blog About Fashion

Many fashion enthusiasts buy what they read about. Create a blog section on your e-commerce site, and write about fashion trends related to what you sell. You can also post on other blogs. Be the source of new fashion trends, so that those who read your blog posts will be encouraged to patronize you.

  • Use Social Media Platforms

Social media marketing is free unless you are utilizing paid advertising on the platform. You can also leverage social media as a distribution channel.

  • Enhance Visual Communication

The photos and videos you share should communicate the true value of the products on display. Put yourself in the shoes of your potential customers by displaying items the way you would want them to appear if you were shopping.

  • Improve Product Packaging

The packaging of a product tells a lot about the product. If it is attractive to the eyes, it will enhance the perceived value of the item. Make it as aesthetically pleasing as possible.

  • Write a Compelling ‘About’ Page

Shoppers need to perceive your company as an organization of people who are passionate about fashion. Tell them about your vision for the brand. The page should tell a story in a creative way.

  • Personalize the Shopping Experience

Gather information about your customers so as to create a platform that is tailored to suit their individual preferences. This is, of course, more effective when they are registered on the online store.

  • Always Check Reviews

Customer feedback is very important for the sake of improving service delivery. What buyers say about the products they ordered from your store will give you an insight on what changes to make.

One of the ways you can build a successful e-commerce business is to create a long-lasting value, so that your customers will become loyal. They will, in turn, tell others about your brand. You should consider ideas suggested by your employees for better management of your enterprise.

Fashion is a staple of life. Here are the top ten fashion trends that made it this summer/spring:

1. Tie-Dye

This groovy psychedelic trend can be traced to the 60s and is now a big trend that made it both on and off the runway and shows no sign of leaving anytime soon. The 2019 take on the trend is very chic and can be worn either as a dress or a two-piece look. For those of you into blazers, the tie-dye trend is for you too. R13, Prada, Proenza Schouler, and Stella McCartney are the top brands with tie-dye in their catalogue. But perhaps the greatest thing about this trend is that it is also very DIY. Just grab an old white shirt, some rubber bands and your own choices of dye and hop onto it.

2. Boiler suits

This season was all about the utilitarian theme, even seeing the return of the fanny pack. But the one that undeniably stood out the most was the boiler suit. Originally it was a work garment meant for manual labour. Now it got a fashionable spin to it that is both casual and stylish. We already love jumpsuits and this season has given us the hottest iteration so far in the form of this boiler suit. Available in different styles, you can pick out the colour and cut that fits you most.


3. Bike Shorts

I guess some trends are pretty unexpected and bike shorts are one of them. From Fendi to Chanel, this trend has taken over summer fashion, and blazers with bike shorts look to be the next style statement. It even comes in leather! This trend has quite a few iterations, and a raw hem with its frayed look is yet another unique one.

4. Lavender

This summer seems to have come with some pastel love. Marc Jacobs, Kate Spade, and Emilia Wickstead have all embraced light purple and made it the next new trend for the season. A head-to-toe ensemble with lavender is an incredibly stylish look to try.

5. Earthy tones

This season has once again shown that head-to-toe neutrals are extremely hot. Earthy tones seemed to be the favourite this spring. Its subtle appeal is no less of an eye-catcher. Burberry, Max Mara and Tom Ford had some of the best to show on the runway.

6. Feathers

A fancy trend this season that Marc Jacobs, Oscar de la Renta, Loewe, and Gucci all hopped onto is the feather look. Dramatic, fun, fancy and whimsical – feathers is this season’s trendy way to accent a look. One of the boldest ones yet is the feather-hemmed jeans sold by Alice + Olivia.


7. Fringe

Another texture that we fell in love with is the fringe. A colourful fringe adds more personality to your wardrobe. Tom Ford, Aigner and Emporio Armani used the fringe to add sway to close-fitting dresses. This classic western-inspired trend is now used to style modern everyday wear.

8. Shield Sunglasses

Oversized sunglasses are here to prove that bigger is better. It adds a futuristic element to your entire look.

9. Square toe

Square-toed shoes with its clean geometric shape can add an edge to your look and toughen it up.

10. Shrunken bags

This season saw a unique trend of bags shrunken down in size. This miniature bag values style over function but is very quirkiness indeed.

First of all I would like to thank those of you who helped me with my birthday dress! I was overwhelmed by how many comments I got and by how many of you got involved! Thank you so much for being so hands on and so involved! I think dresses  1 and 3 won by far as so many of you voted for them and after hearing your reasoning behind it I really started to like number 1 as well but unfortunately it sold out in my size so the search continues but I will keep you posted as to what I pick!

I also promised I would talk about me changing my hair to ombre but I’ve done a few changes since taking these pictures and it wouldn’t be relevant if I talked about them without showing you what I did. I added some hilights and low lights to the ends (not pictured) because I wasn’t loving the one dimensional colour so now my hair looks different than it does in the pictures below. I plan on taking some pictures tomorrow so I can dedicate a full post to ombre and the changes I’ve made because it wasn’t as easy as I first thought it would be and I want to tell you all about it if only you can hold on just a little bit longer! I know some of you are thinking about making the change to your own hair and I really want to be able to tell you the whole story so you don’t have to go back to the salon like I did.

Moving on to the outfit…it’s nothing special, just something I wore to have coffee with a friend. Let me know what you think!B

Last week I wrote about my hair routine and I promised I would talk more about hair and post more tutorials just as you requested.

One of the things I wanted to talk about was hair extensions. As some of you may know if you’ve been following me for a long time I toyed with the idea of wearing hair extensions as you can see from these posts here, here and here.

I don’t wear my extensions at the moment because my hair has gotten to a length I actually like and I no longer need them but when my hair was short the extensions gave me instant gratification and extended my hair which I loved. contacted me and after I had a look at their website I came to the conclusion that they offer inexpensive real hair extensions.  What I liked most about this website and what convinced me to talk about them is the fact that along with different hair lengths they also offer different hair textures. This is something I’ve never seen before and when I bought my extensions they weren’t offering either option.

Another thing that’s very important and that you must always look for and strive to get is extensions which are made of Remy Hair. Remy hair means that the quality of the hair is preserved by keeping the cuticles in the same direction just like our natural hair making it easier to style and less likely to tangle.

I opted for clip in extensions as those best suited me but you can also choose human hair weaves if that’s something you’re interested in. The procedure is rather simple as the hair is weaved through your natural hair. I mentioned earlier that I liked the fact that they offer different textures of hair because that way it’ll blend with your natural hair much better. If you don’t feel like styling your hair one day it’ll still look like your own hair making it more natural.

I really liked my hair extensions when I was wearing them and I would recommend them to anyone who wants longer hair. I must say it took some time for me to get used to them but once I did they were totally a part of me. Something else you have to be aware of is how thick or thin your hair is. If your hair is  thin you can manage with less clip ins but if you’ve got really thick hair like me you need more clip ins just so that your extensions can blend in with your hair. As long as you keep these things in mind you should have a pleasant experience with hair extensions.

Lately, I’ve been enjoying putting my hair up while I’m studying for exams and I sometimes get tired of the same old boring bun. I find this to be way cuter and it takes me the same amount of time to do it.

In order to achieve this look, here are the things you’ll need:

Some optional things you might want to keep handy:

I usually like to do this hair style on second day hair as I find it to be more manageable. I used a brush to bring it all back into the ponytail and to make it nice and smooth.

To get started just roll the donut sock inward while keeping your hair outward. Use your thumbs to keep the sock underneath the hair. The movement is pretty self explanatory once you get started you’ll get the hang of it.

Keep rolling it down until you get to the bottom of the ponytail.

*I promise the look is not as intense as my face is here*

You’re pretty much done; all that’s left to do is to play around with it until you get it the way you want. You can also add some hairspray in order to smooth out the rebel hairs. Your hair should sit by itself but if you’d like more security feel free to add bobby pins or clips to secure it.

And…voila, you’ve got a classy bun on your hands! I really like this look, I think it’s perfect for when you want your hair out of your face as well as for more formal events.

Two years ago I went to a hairstylist and asked for blunt bangs (or fringe, for the purpose of this post I will be referring to them as bangs). The result was a disaster and I ended up wearing my hair pinned up for months…the girl actually thinned out my bangs making parts of them shorter than others. Needless to say I was scared and never wanted to look a hairdresser in the face again. My fear eventually diminished as I started researching more and more about bangs and because I know there must be more people out there with this fear I shall endeavour into explaining the world of bangs…

Figure out your face shape first!

The first thing I had to figure out was my face shape. This wasn’t an easy thing at first but eventually I got the hang of it. The easiest thing for me to do was to pull my hair back and sort of analyze my face. It also helped to draw dots with a lipliner in the corners of my forehead and the sides of my chin (where I bite down) to help me visualize it better. As a point of reference my face is round.

What Kind of Bangs Suit You?

After you’ve figured out your face shape it’s time to move on to the fun part…picking your best bags! To be completely honest, I have always loved the look of thick bangs straight across but I have learned the hard way that they are just not for me.

Best Bangs for Round Faces – Medium Side-Swept Bangs

If your face is pretty much the same all around and you’ve got visible cheeks then your face is round. In order for bangs to flatter this face shape they need to shave off some of the bulkiness in the face. Side swept bangs create the illusion of having an elongated, more oval face. The best way to achieve this look is to blow-dry them in the opposite direction of placement so that when they are set on the normal side they don’t have a rainbow effect.

I was incredibly overwhelmed by the amount of positive feedback I got on my last post. Thank you so much to everyone who commented, I am so lucky to have such amazing people read my blog, you’re all incredible!

A lot of the comments involved the fishtail braid and since it’s something that’s so incredibly easy to do (and you know I’m all about easy hairstyles), I thought I would do a post on how people with medium length hair can achieve this look as well.

Step 1: I usually like to start this style with well brushed hair like you should with any other hair style you do.

Step 2: In order to achieve this look I put my hair in a middle to high ponytail. This makes it easier for people with medium length hair to do the fishtail braid and it will ensure that it will stay in longer. I would say this is the key step which differentiates people with medium length hair from those with long hair.

Step 3: Separate your ponytail in two different sections making them as even as you can.

Step 4: Pick up a thin strand of hair from the far right of your right section. In order to do this you can let go of the right section as long as you’re still holding on to the left section.


Step 5: Carefully move the strand of hair you’ve just picked up from the right section to the left section. The strand will naturally sit at the right side of the left section.

Step 6: Grab the left section just as you did before with the strand from the right section added to it.

Step 7, 8 & 9: Are the exact same process from the previous steps except on a different side. Grab a far left strand of hair from the left section and place it in the right section. It really is that easy!

This is how your braid should look once you’ve gone over the steps a few times. Feel free to go as low or stop as high as you want and if you want to add thickness to the braid you could stop higher and lightly pull on the braid in order to make it appear fuller.

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