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If you are looking to create a phenomenal online fashion brand, this article is for you. Managing such an enterprise means that you must keep evolving. Innovation should be your watchword. Apart from that, you have to be a great manager. This article contains 10 tips to help you become one.
- Be Unique
As a startup trying to beat the competition, you have to learn to stand out and make potential customers notice your uniqueness. Offer them a special shopping experience by doing something others are not doing.
- Be Tech Savvy
You have to research how new technology can be beneficial to your business. Hire innovative web designers and developers to work on your site regularly. They should optimize the platform for mobile devices and search engines.
- Write a Custom Business Plan
Your business plan is your blueprint to achieving success. You should refer to it as time goes by. Write a custom plan or improve on your current one. Seek the services of experts like Pro Business Plans to make a specialized draft that suits your business model.
- Blog About Fashion
Many fashion enthusiasts buy what they read about. Create a blog section on your e-commerce site, and write about fashion trends related to what you sell. You can also post on other blogs. Be the source of new fashion trends, so that those who read your blog posts will be encouraged to patronize you.
- Use Social Media Platforms
Social media marketing is free unless you are utilizing paid advertising on the platform. You can also leverage social media as a distribution channel.
- Enhance Visual Communication
The photos and videos you share should communicate the true value of the products on display. Put yourself in the shoes of your potential customers by displaying items the way you would want them to appear if you were shopping.
- Improve Product Packaging
The packaging of a product tells a lot about the product. If it is attractive to the eyes, it will enhance the perceived value of the item. Make it as aesthetically pleasing as possible.
- Write a Compelling ‘About’ Page
Shoppers need to perceive your company as an organization of people who are passionate about fashion. Tell them about your vision for the brand. The page should tell a story in a creative way.
- Personalize the Shopping Experience
Gather information about your customers so as to create a platform that is tailored to suit their individual preferences. This is, of course, more effective when they are registered on the online store.
- Always Check Reviews
Customer feedback is very important for the sake of improving service delivery. What buyers say about the products they ordered from your store will give you an insight on what changes to make.
One of the ways you can build a successful e-commerce business is to create a long-lasting value, so that your customers will become loyal. They will, in turn, tell others about your brand. You should consider ideas suggested by your employees for better management of your enterprise.
Fashion is a staple of life. Here are the top ten fashion trends that made it this summer/spring:
This groovy psychedelic trend can be traced to the 60s and is now a big trend that made it both on and off the runway and shows no sign of leaving anytime soon. The 2019 take on the trend is very chic and can be worn either as a dress or a two-piece look. For those of you into blazers, the tie-dye trend is for you too. R13, Prada, Proenza Schouler, and Stella McCartney are the top brands with tie-dye in their catalogue. But perhaps the greatest thing about this trend is that it is also very DIY. Just grab an old white shirt, some rubber bands and your own choices of dye and hop onto it.
2. Boiler suits
This season was all about the utilitarian theme, even seeing the return of the fanny pack. But the one that undeniably stood out the most was the boiler suit. Originally it was a work garment meant for manual labour. Now it got a fashionable spin to it that is both casual and stylish. We already love jumpsuits and this season has given us the hottest iteration so far in the form of this boiler suit. Available in different styles, you can pick out the colour and cut that fits you most.
3. Bike Shorts
I guess some trends are pretty unexpected and bike shorts are one of them. From Fendi to Chanel, this trend has taken over summer fashion, and blazers with bike shorts look to be the next style statement. It even comes in leather! This trend has quite a few iterations, and a raw hem with its frayed look is yet another unique one.
This summer seems to have come with some pastel love. Marc Jacobs, Kate Spade, and Emilia Wickstead have all embraced light purple and made it the next new trend for the season. A head-to-toe ensemble with lavender is an incredibly stylish look to try.
5. Earthy tones
This season has once again shown that head-to-toe neutrals are extremely hot. Earthy tones seemed to be the favourite this spring. Its subtle appeal is no less of an eye-catcher. Burberry, Max Mara and Tom Ford had some of the best to show on the runway.
A fancy trend this season that Marc Jacobs, Oscar de la Renta, Loewe, and Gucci all hopped onto is the feather look. Dramatic, fun, fancy and whimsical – feathers is this season’s trendy way to accent a look. One of the boldest ones yet is the feather-hemmed jeans sold by Alice + Olivia.
Another texture that we fell in love with is the fringe. A colourful fringe adds more personality to your wardrobe. Tom Ford, Aigner and Emporio Armani used the fringe to add sway to close-fitting dresses. This classic western-inspired trend is now used to style modern everyday wear.
8. Shield Sunglasses
Oversized sunglasses are here to prove that bigger is better. It adds a futuristic element to your entire look.
9. Square toe
Square-toed shoes with its clean geometric shape can add an edge to your look and toughen it up.
10. Shrunken bags
This season saw a unique trend of bags shrunken down in size. This miniature bag values style over function but is very quirkiness indeed.